What’s new?

• Added Social Attributes to Customer/Subscriber API calls
• New API call: Transactions (please check API Reference). Get all new accesses by type (mac, voucher, social, paid). A new transaction is created whenever a user or device gets a new access.
• Custom data for data capture is now available with Mac based Transaction API
• New authentication method: Authentication moved to the header (please check docs)

Webhooks

Along with the new API, a new function is released, called Webhooks. Webhooks are ‘HTTP callbacks’, that are triggered by specific events. You can use them to send customer/transaction data to your servers. So every time there is a new customer registration/subscription, or a new transaction, our system can call an external page (defined by you) and send user/transaction data there. So these are PUSH functions (on the contrary API calls are triggered by you so those are PULL functions).

You can define webhooks from the Control Center under Tools & Settings > Webhooks menu. Webhooks are also available for secondary operators if you gave access for them to check users & transactions data.

You can check webhooks documentation here.

Zapier updates

New functions are availabe at Zapier. Currently the new ZAP is invite only, so be sure you try it out by following this link.

You may want to welcome each user,  let them know about any special deals, promotions or happenings around the area. You may want to capture user input, perhaps for marketing purposes collect their responses into a database. You also want to do this with minimal effort, let the system work for you.

You might be familiar with our data capture feature which can be used to grab various user info.

Combining this feature with Zapier through an API opens up a multitude of possibilities.

Zapier enables you to match up various automation services with Hotspotsystem. For example you can use Mandrill to send out welcome emails, Mailchimp to create subscriptions  or to automate saving user data to your own MySQL database.

When a user fills out data capture it is then forwarded to Zapier which takes the output and sends it to the selected app. This means you will have to set up 2 accounts, one with Zapier and one with the app. The app will take the appropriate action as per your setting.  This happens every time a new user fills out the email address field for example, so the API will work continuously to send your newsletters, or enlarge your subscription database.

The latest way to reach your clients is using INinbox’s professional email platforms. Offering elegant templates for creating catchy newsletters and surveys it has the added benefit of being able to track user responses.

Some of the things you can do:

• send welcome emails
• distribute marketing materials
• keep guests informed about various happenings around your venue
• send surveys or request feedback from the guests
• send offers
• collect subscriber activity, such as opens, views, clicks, bounces, and forwards
• manage subscription lists
• schedule email delivery

INinbox also comes with a powerful editor so you can customize the emails. You can visit their website at www.ininbox.com

To get started see the setup guide: http://www.hotspotsystem.com/zapier-ininbox