We've tried your “Social” version and there are two problems. First, customers don't like be ing FORCED to use their Facebook. Some users don't HAVE Facebook, others we found actually didn't remember their Facebook passwords (two people actually during our one day test). Second, the cost difference of your service is hard to justify… the “Basic PLUS” is a good price, “Social” is a bit too much.

The IDEAL solution would be one where a customer could choose to do social OR put their email in, and at a lower price point. That would be perfect for us!